BLOON GMBH
360° Brand Identity
Diploma & Thesis Project
The legalization of marijuana is imminent in Germany - and with it not only the entry to one of the world's fastest expanding markets but also the structural and social upheavals and problems associated with it.
A look at the pioneering countries of Canada and North America shows that the process by no means runs smoothly and demands a more refined and sustainable approach to the subject.
Bloon proactively takes on this responsibility like no on else in the brand landscape, conveying a contemporary identity for young users.
The legalization of marijuana is imminent in Germany - and with it not only the entry to one of the world's fastest expanding markets but also the structural and social upheavals and problems associated with it.
A look at the pioneering countries of Canada and North America shows that the process by no means runs smoothly and demands a more refined and sustainable approach to the subject. Bloon proactively takes on this responsibility like no on else in the brand landscape, conveying a contemporary identity for young users.
BLOON GMBH
360° Brand Identity
Diploma Thesis & Project
Growing social acceptance for cannabis-based supplements and products as a result of decriminalization is redefining the public stigma, leading many to consider the popular and new lifestyle of "Canathelete".
From performance-based pro sports to urban athletes who train for fun and relief; the times where enjoying cannabis and living a healthy lifestyle exclude each other are over.