bloon

Let’s bloon together -
the future of recreational
cannabis is in our hands.

Client:

BLOON GMBH

Services:

360° Brand Identity

Assignment:

Diploma & Thesis Project

The legalization of marijuana is imminent in Germany - and with it not only the entry to one of the world's fastest expanding markets but also the structural and social upheavals and problems associated with it.

A look at the pioneering countries of Canada and North America shows that the process by no means runs smoothly and demands a more refined and sustainable approach to the subject.

Bloon proactively takes on this responsibility like no on else in the brand landscape, conveying a contemporary identity for young users.

Let's bloon together - the future of recreational cannabis is in our hands.

The legalization of marijuana is imminent in Germany - and with it not only the entry to one of the world's fastest expanding markets but also the structural and social upheavals and problems associated with it.

A look at the pioneering countries of Canada and North America shows that the process by no means runs smoothly and demands a more refined and sustainable approach to the subject. Bloon proactively takes on this responsibility like no on else in the brand landscape, conveying a contemporary identity for young users.

Client:

BLOON GMBH

Services:

360° Brand Identity

Assignment:

Diploma Thesis & Project

Case Study
Growing social acceptance for cannabis-based supplements and products as a result of decriminalization is redefining the public stigma, leading many to consider the popular and new lifestyle of a “Cannathlete”.
From performance-based pro sports to urban athletes who train for fun and relief; the times where enjoying cannabis and living a healthy lifestyle exclude each other are over.
“DIVE IN DEEP INTO MISSION
BLOON”
PDF
Watch full reel
with audio here

Case Study

Growing social acceptance for cannabis-based supplements and products as a result of decriminalization is redefining the public stigma, leading many to consider the popular and new lifestyle of "Canathelete".

From performance-based pro sports to urban athletes who train for fun and relief; the times where enjoying cannabis and living a healthy lifestyle exclude each other are over.

Mission Bloon

OOH

Social media

Watch full reel with audio here.
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