BLJ | Nike - Just Stop It

Nike just
stop it

Normally it’s all
about just doing it.
Now it's time to just stop it.

Client:

Services:

Campaign Design

Assignment:

University Project

In a world where global brands tend to shy away from political statements, Nike reminds us that some of us have a different summer ahead.

Usually it's all about the good vibes in this season. Holidays, camping trips and taking a fruity ice popsicle for a relaxed evening walk. But some popsicles are different. Seems like someone just did that.

Normally it's all about just doing it. Now it's time to just stop it.

In a world where global brands tend to shy away from political statements, Nike reminds us that some of us have a different summer ahead.

Client:

Services:

Campaign Design

Assignment:

University Project

Summer swoosh

The famous swoosh in combination with something that stands for summer joy like nothing else - a cold ice.

"Brother"

Blood, ammunition and children’s toys. Not necessarily the summer vibes we usually expect, yet it’s closest to us since the balkan wars.

“TIME
TO JUST STOP IT.”

“Nike has made the decision to leave the Russian marketplace. Our priority is to ensure we are fully supporting our employees while we responsibly scale down our operations over the coming months.”

NIKE, 03.03.2022